2.1 Decision Making

Agency’s primary feature is the ability to make decision. system has a goal and functions within a paradigm. Vision, goal, projection to drive action (expectation effect)

Making decision towards achieving Goals - tools and avoiding obstacles

Optimizing, Satisficing

Because of bioeconomy we have to preserve resources so… Satisficing and bounded rationality H Simon

People have limited physical and cognitive resources, so has to optimize: is embedded into the context noticing tools and obstacles aiming to set goals

• scanning the world, limited cognitive economy, 60b or 60kb check (Shannon -> Hicks Law)

• Ensuring that the salience landscape is not polluted with irellevant things, design context, affordancies

BJ Foggs model focus on Ability!!!

Cognitive fluency

Hicks Law, Cognitive Load and progressive disclosure https://dribbble.com/stories/2021/09/01/psychology-of-design?utm_campaign=2021-09-07&utm_medium=email&utm_source=opportunities

“People don’t care about you or your product. Only about their pains.” and then pains that are number one or two on their list, not number 8 or 10

2. People Have Limitations

• People can only look at so much information or read so much text on a screen without losing interest. Only provide the information that's needed at the moment (see progressive disclosure above).

• Make the information easy to scan.

• Use headers and short blocks of info or text.

• People can't multi-task. The research is very clear on this, so don't expect them to.

• People prefer short line lengths, but they read better with longer ones! It's a conundrum, so decide whether preference or performance is more important in your case, but know that people are going to ask for things that actually aren't best for them.

• Efficiency - Resilience (former cheap, later expensive)

  • Simple heuristics, habits, old way of doing things (Pattern of Iterating)

  • Habit forming / efficiency

    • To counter parasitic processes

      • Varvekee

      • Limiting vs opening (8fold path)

    • Bad habits, addiction is “reciprocal narrowing”

  • bioeconomy, prefered status quo,